Since 2016 Luiza is an international fashion-producer, Country Director of Arab Fashion Council in Russia and CIS countries, Ambassador of Beirut Fashion Week in Russia. Luiza founded LLC "Meroving Production" company operating in fashion and cinema industry. In 2014, she was
awarded the Gold Swallow in the nomination "The Best People of Russia" for her contribution to public and charitable activities. From 2009 to 2016 she worked on Russian Federal television channels: Channel 1, NTV, TVC, VGTRK, Ren-TV as a chief producer and producer of TV projects, talk-shows and documentaries. Luiza has 3 higher education: MSU (TV-journalist), RSHU (World economy), ICSR (psychology). Luiza speaks 4 languages: Russian, English, German and Armenian.