FIRST Russian project of the international scale in fashion industry to strength the cultural and business relationships between Russia and Middle East countries.
Launched in 2002 UAE, Amato, which means 'beloved' in Italian, is the brainchild of the much-awarded creative designer Furne One, who partnered with textile expert Rashid Ali, to build this Avant Garde label. From the very first collection, Amato touched a chord with the region's fashion elite. Inviting UAE's beautiful women to a style renaissance, Amato broke the glass ceiling through a symphony of style and creativity. Words like 'inspiring, intriguing and innovative' are only a few of the compliments showered by Amato's discerning clientele on Creative Director Furne One. Amato is UAE's first global designer brand that has earned itself an international cult following – from royalty to international celebrities – super-model Heidi Klum and Tyra Banks to singing sensations such as Beyonce, Katy Perry, Jennifer Lopez, Nicki Minaj, Shakira, Nicole Scherzinger and Jessie J. are all loyal patrons of the paradigmatic couture house.
will close AL ARABIA FASHION DAYS 21th of October 2018 in Moscow
Seeking his own career track ever since he was a child, his love of art lead him to fashion school and abundantly opening the door into fashion industry. Thus creating his own brand: Nicolas Jebran, making it a unique aspect of what he believes to be a futuristic thinking & interpretation of fashion. Renown worldwide, and in the Arab world, Jebran marked his journey with local and international awards, and dressed up celebrities all over the globe. Creating themed outfits, making designs that can tell a complete story; inspired by nature, by architecture and fascinated by the utmost details in creation. "It's a matter of perspective, of admiring the greatness, of reflecting the culture & of acquiring traits that keep you moving." Nicolas Jebran
Since 2016 Luiza is an international fashion-producer, Country Director of Arab Fashion Council in Russia and CIS countries, Ambassador of Beirut Fashion Week in Russia. Luiza founded LLC "Meroving Production" company operating in fashion and cinema industry. In 2014, she was awarded the Gold Swallow in the nomination "The Best People of Russia" for her contribution to public and charitable activities. From 2009 to 2016 she worked on Russian Federal television channels: Channel 1, NTV, TVC, VGTRK, Ren-TV as a chief producer and producer of TV projects, talk-shows and documentaries. Luiza has 3 higher education: MSU (TV-journalist), RSHU (World economy), ICSR (psychology). Luiza speaks 4 languages: Russian, English, German and Armenian.
Since 2016 Lana has been working with Arab Fashion Council, Beirut Fashion Week and Kuwait Fashion Week. Lana is the Director of international communications for several Russian brands. In addition to fashion-producing, Lana is engaged in tv and film producing, works on the main Federal channels of Russia, is the Executive producer of the international project Meroving Production, as well as creative producer of Projust Production.
Tatiana has a successful experience in creation and management of startups and project management in the financial, economic, construction, scientific and educational sphere. The accumulated competence and practical experience allow Tatiana to ensure effective interaction with public authorities and control-supervisory structures, financial institutions and commercial partners. Responsible for the implementation of socially important tasks and for the commercial efficiency of the project.
Representative of a number of European fashion houses in Moscow, co-owner of the premium boutiques network MARIUM, a member of the Moscow Chamber Of Commerce, the Italian Chamber of Commerce in Moscow, a member of the Expert Council of the Russian Buyers Union, co-organizer of the Embassy Club for cultural Events together with Embassies.
Ambassador of Luciano Parisi, Milan. Maria founded the international fashion project aimed at scaling the business of Russian fashion designers around the world - @the_Fabrika. The jury of the oldest fashion contest "Catwalk", and also competitions "Baikal Podium", "Ethnomed"; and partner of seven fashion weeks in different countries. Participant of accelerator Fashion Futurum 2018 at Mercedes-Benz Fashion Week.
Julia has extensive experience in foreign companies on special projects with VIP-companies in Denmark, France and England. In Russia, Julia led the PR Department of the professional community of independent Directors, organized oil weeks, innovation forum and other strategically important projects and exhibitions. In addition, Julia also worked in television and film. Julia has 2 higher education, graduated from the Academy of public service under the President of the Russian Federation, and the Russian State University of Cinematography. S. A. Gerasimov.
Yassa is a fashion columnist for luxury Style Magazine, which is published in Kuwait and the UAE. Yassa lives between Riyadh (KSA) and Istanbul (Turkey) and works directly with an impressive number of designers from the Middle East, and in particular with brands from Saudi Arabia. For the last 5 years, Yassa has been organizing fashion shows for Arab designers in Saudi Arabia, promoting brands in the Middle East, as well as personal shopping for VIP customers in GCC countries. Yassa cooperates with the British Embassy in Saudi Arabia and specializes in working with British brands.
Designers from the Middle East will present their collections in the Petroff Palace
Worldwide famous international designers from Arab countries
Russian designers creating East-style collections
Producers of goods and services from Russia and Middle East countries in show room zones
The event will take place in the Mansion of Saltykov – Chertkov
Mansion of Saltykov-Chertkov is a gem of Russian architecture, located in the modern downtown of Moscow. With the full preservation of the historical appearance after the reconstruction Mansion was re-equipped with all modern trends and now it is a unique exhibition complex.
East style is a combination of fashion, style and femininity in one image.
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